In today’s competitive print landscape, clients demand more than just quality and speed—they seek creative options that help their materials stand out. The Xerox Iridesse Production Press offers a blend of versatility, high-quality output, and unique embellishment capabilities that redefine digital printing. With its ability to add stunning effects and layers, the Iridesse makes an attractive choice for print shops looking to expand their service offerings. Here’s a breakdown of why the Xerox Iridesse Production Press is transforming digital print production. Epi just so happens to have one on the production floor.

1. Unmatched Image Quality with Stunning Color Reproduction

The Xerox Iridesse is equipped with advanced digital technology that produces crisp, vibrant prints with rich details. Known for its exceptional color accuracy, the Iridesse uses a six-color print engine that offers CMYK plus two additional spots for metallic, white, or clear inks. This opens up an expanded color gamut and provides the flexibility to reproduce precise brand colors, gradients, and metallic effects. For print service providers, this high-quality output allows for eye-catching pieces that meet or exceed the visual quality of offset printing.

2. Enhanced Specialty Colors and Effects

What truly sets the Xerox Iridesse apart from other digital presses is its ability to handle specialty colors and effects. By incorporating gold, silver, white, and clear dry inks in a single pass, the Iridesse allows printers to create premium finishes and embellishments typically associated with high-end offset printing. The addition of metallic or pearlescent effects offers a luxurious feel, while clear overlays provide a glossy, professional finish. These specialty inks are perfect for adding elegance to invitations, brochures, packaging, and any application that benefits from a premium look and feel.

3. Automated Precision and Registration

The Iridesse’s automated features ensure precise registration for multi-layered effects, which is essential for achieving the exact alignment needed for metallics, whites, and overlays. This high degree of precision gives designers more creative freedom without worrying about misregistration. Additionally, the Iridesse’s smart scanning and automatic color calibration enhance quality control, making it easier to deliver consistent, professional results across every piece in a print run.

4. Versatility for Short-Run and Personalized Printing

The Xerox Iridesse is a digital press, which means it’s optimized for short runs and variable data printing. With no need for plates or extensive setup, it’s well-suited for short runs, allowing clients to test concepts, print customized pieces, or produce smaller quantities with minimal cost. Variable data capabilities allow for personalization on each piece, making it ideal for direct mail, marketing collateral, and any material that benefits from unique text, graphics, or images on each copy. This level of customization is a valuable asset for marketers who want to make a memorable impression on their audience.

5. Extensive Media Flexibility

The Iridesse is designed to accommodate a wide range of media types and weights, including textured, synthetic, and specialty papers, as well as heavier cardstock. It handles paper weights from 52 gsm up to 400 gsm, making it versatile enough for everything from lightweight leaflets to robust packaging applications. The ability to print on various substrates enables printers to produce a wide array of products, from high-quality business cards to luxurious wedding invitations and everything in between. This versatility positions the Iridesse as a true workhorse for multi-functional print shops.

6. Eco-Friendly Production Capabilities

The Iridesse aligns with the growing demand for sustainable printing options. Using dry inks that are less wasteful than liquid alternatives, the Iridesse reduces waste, requires no hazardous chemicals, and is engineered to be energy efficient. With automated quality controls that minimize misprints and reprints, the Iridesse supports environmentally friendly practices, appealing to clients with sustainability goals. For print shops that prioritize eco-conscious options, this press provides a strong selling point in an increasingly green-focused market.

7. Efficiency Through Advanced Automation

Time efficiency is essential in the competitive print industry, and the Xerox Iridesse delivers with streamlined automation. From automated stock calibration to real-time color adjustments, the press minimizes manual intervention and maximizes output. The Iridesse’s intuitive interface and smart workflow management allow operators to set up jobs quickly and easily, while its advanced automation reduces the learning curve for new users. This efficiency is a boon for print providers, enabling them to take on more jobs, meet tight deadlines, and keep operational costs down.

8. Cost-Effectiveness for High-End Results

The Iridesse is designed to produce high-end results with a lower cost per page than traditional offset printing, especially on short runs. Its ability to create premium effects without requiring costly finishing processes or secondary applications offers a cost-effective way to achieve professional, upscale results. The combination of high-quality print output, specialty effects, and reduced production costs allows print shops to offer competitive pricing for premium products, making high-end results accessible to a broader range of clients.

9. Reliability and Consistency Across Print Runs

Known for its dependability, the Xerox Iridesse is built for high-volume operations with minimal downtime. Its robust design and reliable print engine ensure consistency in color, registration, and finish, whether on a single copy or a high-volume run. With automated controls that maintain consistent quality across every piece, the Iridesse helps printers build a reputation for reliability, making it easy to keep clients satisfied and returning for more projects.

For print providers looking to differentiate themselves with unique, high-quality offerings, the Xerox Iridesse Production Press is a compelling choice. Its combination of quality, speed, and specialty effects offers a powerful toolset that expands creative possibilities while enhancing productivity. By investing in the Iridesse, print shops can meet the growing demand for high-end, customized print products that deliver a wow factor—and do so efficiently and cost-effectively.